Cutting the Mustard: How English football was commercialised and the sport was changed for ever is the story of how fans became consumers, told through five rollercoaster decades of Norwich City – from Division One to the Premier League, the UEFA Cup and beyond. Ahead of the publication of the book, the author Robin Ireland has shared an exclusive extract with Along Come Norwich. 

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Is The Kvistgaarden Hype Real?

06/07/25

Mathias Kvistgaarden has burst onto the transfer market scene and is causing a lot of excitement. Is he legit? Matthew McGregor spoke to Danish footie expert and Brøndby fan Toke Møller Theilade to get the lowdown.

The ACN Guide To The Best Away Days 

01/07/25

With the 'match pick' window opening, Norwich will be pondering the best away day options. Ffion Thomas, Matthew McGregor, Paul Buller and Cameron Huggett weigh in with their votes on the absolute quality available on the road this season.

Focus On: Ed Balls

30/06/25

In the next of regular series getting to know Norwich City personalities in the style of a "Shoot!" magazine profile, we focus on former MP, Strictly star and chairman of Norwich City, Ed Balls.

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